Privacy Policy

Who are we?

Bering is a medical AI software company that creates Clinical Decision Support systems along the continuum of health and care.

Founded in 2010, Bering is internationally acknowledged for its state-of-the-art research and its application to translational medicine. We are based in London, United Kingdom. Our company details and our registration with the UK’s Data Protection Regulator (the ICO) can be found at https://ico.org.uk/ESDWebPages/Entry/ZA263237

Our Mission

Through commitment to research, we seek to discover and create advanced clinical AI technologies and bring them to people who need them the most.

About This Notice

This page tells you what we do. Please see the following sections below to see how we use data about you:

• Health and Care Professionals
• Prospective buyers from healthcare organisations
• User/Market Research Participants

This notice may change periodically and will be published on our website or available upon request.

Roles

Health and Care Professionals

Bering Limited is a clinical decision support provider for healthcare organisations like your employer – perhaps a GP practice or a hospital trust. If you are a member of staff that uses Bering’s products, we receive information about you in three ways:

• Bering account registration – when you sign up to our Support Portal account.
• Ongoing use of Bering products, such as Brave AI or Brave CX.
• If you contact us directly, for example through our email or chat platform.

Bering account registration

Upon creating a Bering Support Portal account using our sign up page, we collect the following information about you and link this to a unique identifier in our system:

• Full Name
• Email
• Organisation
• Clinical Role

Why: We collect this information on the basis of legitimate interest to be ready to link your profile to your organisation (after which, we process your data as a data processor). If you are a user of our products, we may also contact you from time to time to let you know about our products, services, events, and to also ask for your feedback. In cases where we contact you for marketing purposes, we rely on our legitimate interests to help our user base connect with each other, grow our business, improve multidisciplinary team working and have a positive impact on patient care. You can also ask us to remove or update your contact details at any time, by contacting us at support@beringlimited.atlassian.net.

Ongoing use of Bering products

We provide software products to healthcare organisations. These healthcare organisations are responsible for how your information is used in our platform. They provide us with information and instruct us how to use it. This means we’re acting as a “Data Processor”. When your registration (above) is linked to an organisation, we link the data to other information about you, provided by yourself or your organisation, including your job role, and actions you’ve taken in Bering’s software. We have a very clear agreement with your healthcare provider that sets out what we do with the data, and how we keep it safe. We also passively monitor use of our platform to ensure we remain compliant with the agreements in place with our healthcare providers, and our acceptable use policy. You can request to review the Data Processing Agreements between us and your organisation, by contacting us at support@beringlimited.atlassian.net.

Email, social media or telephone engagement with us as an actual or prospective Bering product user

When you contact us over social media, email, or via live chat through systems like Microsoft Teams, we may collect the following information about you:

• Name
• Email
• Telephone number
• Social media handles
• Anything else you share with us in our engagement‍ 

Why: We collect this information on the basis of our legitimate interest to respond to you and discuss with you about our products, services, events and to also ask for your feedback.

Prospective buyers from healthcare organisations

If you work for a commissioner in the NHS or someone who buys software for healthcare providers.

When we speak to you about prospective deals for our software services, we will collect the following information about you:

• Full name
• Age
• Email
• Content of email communications with you and metadata (including delivery status)
• Any additional information you provide to us through our communications with you

Why: we collect this information on the basis of our legitimate interests to discuss procurement and purchasing decisions of our products by your organisation.

User/Market Research Participants

We try to build software that our users love. To achieve this, we spend a lot of time speaking to healthcare professionals and to patients to understand their needs and what they’re looking for. We may conduct this research to improve existing products or inform the development of new products.

When you participate in our research, we will collect the following information about you:

• Full name
• Age
• Email
• Any additional information you provide to us through surveys, interviews or other communications with us

Why: we collect this information either on the basis of our legitimate interest to ensure our products are fit for purpose and match your expectations, or on the basis of your explicit consent which we will obtain from you at the beginning of the research project.

In some circumstances we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to analyse our products and to improve our services.

Job Applicants and Prospects

When you apply for a role with us:

If you apply for a role at Bering, we will collect the following information about you:

• Name
• Telephone number
• Email address
• Employment history and other data in your CV or otherwise submitted to us
• Assessments completed by you as part of the application process
• Feedback about you from our staff and your referees

Why: We collect this information on the basis of our legitimate interest to assess job applications and to take steps necessary to enter into an employment contract with you. We also collect it because we have a legal obligation to ensure applicants have the right to work.

Email or social media contact

If you contact us over email or social media about a job application, we will also collect the following information about you:

• Name
• Email
• Telephone number
• Login information
• Time-zone setting
• Browser plug-in types and versions
• Operating system
• Platform
• IP addresses
• MAC addresses and social media handles 

Why: We retain information about you as a prospective employee for a maximum of 24 months, so we can use it to improve our hiring process, or to inform you of other opportunities.

If we reach out to you via social media about a job opportunity we think you are a good match for, we will collect your name and social media URL, and will retain this information for up to 24 months. This is to help us build a prospective candidate list that we can contact for any new opportunities and track how well our recruitment processes are working. We use your data in this way as it’s in our legitimate interest to find great people to work for us, and to improve our hiring practices.

General Questions

How do we collect information?

We may collect information about you from a variety of sources:

• Email, telephone, social media and in-person interactions we have with you
• From other organisations within the health system
• Via the chat function of tools such as Microsoft Teams
• Cookies on our website
• Publicly accessible sources including your employer’s website or your social media profile

How long do we retain your personal data?

Our data retention periods for different groups are set out below. If you have questions about any categories of data not provided below, please contact support@beringlimited.atlassian.net‍

Type of Data	Retention Period
Health Care and Professional	As long as necessary for the purpose of selling or providing our service, subject to your rights. If you are listed in our directory but don’t use any of our products, you can delete your data at any time by contacting us at support@beringlimited.atlassian.net
Prospective buyers	Up to 48 months after last contact with your organisation.
User/Market Research Participants	For up to 48 months after research has been concluded, unless otherwise stated in the project’s information and consent material.
Job Applicants, and Prospects	For prospects, we will retain your information for up to 24 months. For job applicants, we retain your application information for up to 24 months after any hiring process you are directly involved in has been completed.

Which third parties are involved in processing your data?

The parties we may share different groups’ data which are set out below. If you have questions beyond this, please contact support@beringlimited.atlassian.net.